Our Story

We are a Lebanese team of two ladies, passionate about nature and skincare.

Our story goes back to October 2020 when the brand was established by Dr Salma Fares, founder and owner of Joud Al Rif.

A Dr in Physiotherapy and a young entrepreneur, she was able to start supplying 5 stars Spa from the first month. 

Madeleine Hannouche joined in August 2021 to make a team.

We supply now several 5 stars Spas and Physiotherapy Clinics as we work on retail basis.

The products are displayed in different POS and online platforms

Our aim is to provide a large line of skincare inspired by nature and produced by Lebanese women.